OUR TEAM
Janel Wellborn
Founder & Managing Partner
Janel has built, managed, evolved 20+ product organizations. She does this by serving as a product coach helping executives, product managers, and cross-functional teams adopt user-centered, hypothesis-driven product development practices. She works with companies of all sizes on integrating user research & testing, experimentation & innovation, and the right level of analytics into the product development process resulting in better product decisions that solve real customer problems and drive measurable business outcomes. She does this with an eye on balancing enough rigor & maturity with motivating people to have a "run" mentality.
Cindy Peterson
Partner
Cindy's passion is helping companies solve complex challenges at the confluence of operational effectiveness, change management, and organizational transformation. Cindy specializes digital transformation, org agility (both big and small A), and increasing employee engagement. Cindy helps companies solve complex, unstructured problems, co-create solutions, and work side by side with leaders and makers in the organization to bring solutions and changes to life. She works with organizations on discovery and root cause analysis through change implementation and determining if change is “working as designed”. Cindy coaches leaders, teams, and individual through the journey, so “change” becomes the way we work.